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The best returns occur when investors are plugged into diverse social groups that enable them to collide with information from multiple networks. In the social media world, as in real life, it pays to hover on the edge of cliques – but not get slavishly sucked into just one.

Internet social networks that let users follow investments the way they track status updates on Facebook are attracting record interest, turning top performers into market stars for individual investors.

Those with less expertise might like to try a platform called eToro, which allows customers to copy “star traders” directly, and can make traders of even the least informed of punters.

A Recent research we carried out with the Massachusetts Institute of Technology has shown that copy trading, where traders watch the trading activity of other people and make their decisions accordingly, performs significantly better than manual trading.